Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Business Strategy
Marketing Concept Manufacturing Concept |
| gptkbp:appliesTo |
gptkb:consumer_electronics
Automotive Industry Food Industry Footwear Industry Apparel Industry Computer Industry Furniture Industry |
| gptkbp:benefit |
Market Segmentation
Customer Loyalty Higher Margins |
| gptkbp:challenge |
Cost Control
Complexity Management Customer Interface Design Supply Chain Coordination |
| gptkbp:coinedBy |
gptkb:Stan_Davis
1987 |
| gptkbp:defines |
Production of goods and services to meet individual customer needs with near mass production efficiency
|
| gptkbp:describedBy |
Future Perfect (book)
|
| gptkbp:enables |
gptkb:Product_Differentiation
Customer Choice |
| gptkbp:example |
gptkb:Coca-Cola_Freestyle
Dell Computers Levi's Personal Pair MiAdidas NikeID |
| gptkbp:goal |
Increase Customer Satisfaction
Enhance Market Responsiveness Reduce Inventory Costs |
| gptkbp:hasType |
Adaptive Customization
Collaborative Customization Cosmetic Customization Transparent Customization |
| https://www.w3.org/2000/01/rdf-schema#label |
Mass Customization
|
| gptkbp:relatedTo |
gptkb:Mass_Production
Lean Manufacturing Personalization Agile Manufacturing Build-to-Order Flexible Manufacturing Systems Product Configurators |
| gptkbp:requires |
Supply Chain Integration
Advanced Information Technology Flexible Processes Modular Product Design |
| gptkbp:studiedBy |
B. Joseph Pine II
|
| gptkbp:studiedIn |
gptkb:Harvard_Business_Review
gptkb:MIT_Sloan_Management_Review |
| gptkbp:bfsParent |
gptkb:Market_Segmentation
|
| gptkbp:bfsLayer |
7
|