Statements (27)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Philip_Kotler
gptkb:Gary_Armstrong |
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:edition |
18th edition
|
| gptkbp:firstPublished |
1980
|
| gptkbp:format |
gptkb:print
digital |
| https://www.w3.org/2000/01/rdf-schema#label |
Principles of Marketing
|
| gptkbp:ISBN |
978-0134492513
|
| gptkbp:language |
English
|
| gptkbp:notableFor |
widely used marketing textbook
|
| gptkbp:publisher |
gptkb:Pearson
|
| gptkbp:subject |
Marketing
|
| gptkbp:targetAudience |
students
marketing professionals |
| gptkbp:topic |
gptkb:brand
consumer behavior promoter market segmentation product life cycle distribution channels marketing mix pricing strategies |
| gptkbp:usedIn |
business schools
|
| gptkbp:bfsParent |
gptkb:Philip_Kotler
|
| gptkbp:bfsLayer |
7
|