Statements (52)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:Philip_Kotler
|
| gptkbp:contains |
strategies
case studies theories |
| gptkbp:discusses |
advertising
consumer behavior branding digital marketing product development marketing research distribution channels market segmentation pricing strategies sales management |
| gptkbp:focus |
marketing principles
|
| gptkbp:genre |
business
|
| gptkbp:hasDepartment |
5th edition
6th edition 4th edition |
| https://www.w3.org/2000/01/rdf-schema#label |
Kotler on Marketing
|
| gptkbp:impact |
business practices
|
| gptkbp:influence |
marketing education
|
| gptkbp:isAvailableIn |
digital format
print format |
| gptkbp:ISBN |
978-0130912000
|
| gptkbp:isCitedBy |
scholarly articles
business textbooks marketing journals |
| gptkbp:isDiscussedIn |
business conferences
marketing seminars |
| gptkbp:isPartOf |
business courses
marketing courses Marketing_Management |
| gptkbp:isRecognizedFor |
industry experts
professors |
| gptkbp:isUsedFor |
case studies
research purposes |
| gptkbp:isUsedIn |
MBA programs
undergraduate courses |
| gptkbp:language |
English
|
| gptkbp:publisher |
gptkb:Prentice_Hall
|
| gptkbp:releaseYear |
1999
|
| gptkbp:targetAudience |
students
marketing professionals |
| gptkbp:translatedInto |
gptkb:Spanish
Chinese French German Japanese |
| gptkbp:userReviews |
positive reviews
critical reviews |