Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:author |
gptkb:Philip_Kotler
|
| gptkbp:available_formats |
gptkb:audiobook
E-book Hardcover Paperback |
| gptkbp:awards |
Best Marketing Book Award
|
| gptkbp:contains |
gptkb:political_theory
strategies case studies frameworks |
| gptkbp:focus |
Marketing principles
|
| gptkbp:genre |
gptkb:business
|
| https://www.w3.org/2000/01/rdf-schema#label |
Kotler on Marketing
|
| gptkbp:impact |
Marketing practices
|
| gptkbp:influence |
Marketing education
|
| gptkbp:is_cited_in |
Academic papers
Business articles Marketing blogs Marketing textbooks |
| gptkbp:isbn |
978-0130912000
|
| gptkbp:language |
English
|
| gptkbp:notable_feature |
Customer satisfaction
Segmentation Positioning Targeting Brand equity Market segmentation Marketing mix 4 Ps of Marketing Customer lifetime value Integrated marketing communications Value proposition |
| gptkbp:page_count |
400
|
| gptkbp:published_year |
gptkb:1999
|
| gptkbp:publisher |
gptkb:Prentice_Hall
|
| gptkbp:related_to |
gptkb:advertising
Market research Consumer behavior Digital marketing Product development Brand management Marketing management Distribution channels Customer relationship management Pricing strategies Sales management Strategic marketing |
| gptkbp:reviews |
Critical reviews
Positive reviews |
| gptkbp:target_audience |
Marketing professionals
|
| gptkbp:translated_into |
gptkb:French
gptkb:Japanese gptkb:Spanish gptkb:German Chinese |
| gptkbp:bfsParent |
gptkb:Philip_Kotler
|
| gptkbp:bfsLayer |
5
|