Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Concept
|
| gptkbp:appliesTo |
Digital Advertising
Email Marketing Content Marketing |
| gptkbp:category |
Marketing Theory
|
| gptkbp:coinedBy |
gptkb:Seth_Godin
|
| gptkbp:contrastsWith |
gptkb:Interruption_Marketing
|
| gptkbp:describedBy |
gptkb:Permission_Marketing:_Turning_Strangers_into_Friends_and_Friends_into_Customers
|
| gptkbp:emphasizes |
Personalization
Customer Engagement Relevance |
| gptkbp:focusesOn |
Obtaining consumer consent before marketing
|
| gptkbp:goal |
Build long-term customer relationships
|
| https://www.w3.org/2000/01/rdf-schema#label |
Permission Marketing
|
| gptkbp:influenced |
Data Privacy Approaches
Modern Email Marketing Practices |
| gptkbp:influencedBy |
Consumer Privacy Concerns
|
| gptkbp:publicationYear |
1999
|
| gptkbp:relatedTo |
gptkb:Direct_Marketing
gptkb:Opt-in_Marketing Inbound Marketing |
| gptkbp:bfsParent |
gptkb:Direct_Marketing
gptkb:Seth_Godin |
| gptkbp:bfsLayer |
7
|