Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:alsoKnownAs |
Outbound Marketing
|
| gptkbp:cause |
Ad Fatigue
Brand Aversion |
| gptkbp:commonIn |
Mass Marketing
|
| gptkbp:contrastsWith |
gptkb:Permission_Marketing
Inbound Marketing |
| gptkbp:criticizedFor |
Low Engagement
Disruptiveness |
| gptkbp:effect |
Audience Targeting
Message Relevance |
| gptkbp:goal |
Capture Attention
|
| https://www.w3.org/2000/01/rdf-schema#label |
Interruption Marketing
|
| gptkbp:involves |
gptkb:Cold_Calling
Television Commercials Direct Mail Pop-up Ads Radio Ads Unsolicited Advertising |
| gptkbp:popularizedBy |
gptkb:Seth_Godin
|
| gptkbp:usedBy |
Traditional Media
|
| gptkbp:bfsParent |
gptkb:Permission_Marketing
|
| gptkbp:bfsLayer |
8
|