Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:aimsTo |
Increase Engagement
Build Trust |
| gptkbp:alsoKnownAs |
gptkb:Permission_Marketing
|
| gptkbp:benefit |
Higher Open Rates
Improved Customer Relationships |
| gptkbp:contrastsWith |
Opt-out Marketing
|
| gptkbp:firstDescribed |
gptkb:Seth_Godin
|
| https://www.w3.org/2000/01/rdf-schema#label |
Opt-in Marketing
|
| gptkbp:involves |
Double Opt-in
Explicit Permission Subscription Forms |
| gptkbp:popularizedBy |
1999
|
| gptkbp:regulates |
gptkb:CAN-SPAM_Act
gptkb:GDPR gptkb:CASL |
| gptkbp:relatedTo |
Customer Relationship Management
Content Marketing Inbound Marketing |
| gptkbp:requires |
User Consent
|
| gptkbp:usedIn |
gptkb:SMS_Marketing
Digital Advertising Email Marketing |
| gptkbp:bfsParent |
gptkb:Permission_Marketing
|
| gptkbp:bfsLayer |
8
|