Statements (63)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
TV ratings system
|
| gptkbp:basedOn |
sample households
|
| gptkbp:criticism |
sample size
methodology |
| gptkbp:evaluates |
advertising campaigns
network performance content performance show renewals cancellations trends in viewership |
| gptkbp:features |
program popularity
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen TV Ratings
|
| gptkbp:impact |
special events
seasonality |
| gptkbp:includes |
local ratings
digital viewing data live viewing data national ratings time-shifted viewing data |
| gptkbp:influences |
advertising rates
|
| gptkbp:inheritsFrom |
technology
|
| gptkbp:is_a_key_component_of |
media strategy
|
| gptkbp:is_a_resource_for |
success
media buyers |
| gptkbp:is_a_source_of |
industry reports
data for analysts |
| gptkbp:is_a_tool_for |
audience analysis
strategic decision making |
| gptkbp:is_available_in |
various formats
|
| gptkbp:is_essential_for |
competitive analysis
program scheduling |
| gptkbp:is_involved_in |
advertising negotiations
|
| gptkbp:is_linked_to |
viewer engagement
|
| gptkbp:is_part_of |
gptkb:Nielsen_Media_Research
Nielsen's_services |
| gptkbp:is_referenced_in |
investors
content distributors |
| gptkbp:is_studied_in |
advertising effectiveness
|
| gptkbp:is_used_in |
advertisers
content creators market research networks future trends other ratings systems |
| gptkbp:measures |
audience engagement
viewership viewer loyalty advertising reach |
| gptkbp:performance |
media planning
|
| gptkbp:provides |
audience demographics
viewer behavior |
| gptkbp:publishedBy |
gptkb:Nielsen_Company
|
| gptkbp:reportsTo |
ratings reports
demographic segments to networks |
| gptkbp:track |
TV shows
streaming services cable channels audience shifts |
| gptkbp:traditions |
in the industry
TV advertising. TV industry metrics |
| gptkbp:was_a_factor_in |
content acquisition
|