Meta Pixel

GPTKB entity

Statements (31)
Predicate Object
gptkbp:instanceOf tracking pixel
gptkbp:category gptkb:digital_marketing
Advertising
web analytics
gptkbp:dataCollected IP address
page views
purchases
user interactions
form submissions
device information
browser information
gptkbp:developedBy gptkb:Meta_Platforms
gptkbp:documentation https://www.facebook.com/business/help/742478679120153
gptkbp:features user tracking
data sharing
CCPA compliance
GDPR compliance
gptkbp:firstReleased 2015
gptkbp:formerName gptkb:Facebook_Pixel
https://www.w3.org/2000/01/rdf-schema#label Meta Pixel
gptkbp:integratesWith gptkb:Facebook_Ads
gptkb:Meta_Business_Suite
gptkb:Instagram_Ads
gptkbp:launched gptkb:Facebook
gptkbp:requires JavaScript code snippet
gptkbp:usedFor conversion tracking
remarketing
ad targeting
website analytics
gptkbp:bfsParent gptkb:Meta_Ads_Manager
gptkbp:bfsLayer 6