Facebook Pixel

GPTKB entity

Statements (46)
Predicate Object
gptkbp:instance_of gptkb:monitor
gptkbp:allows conversion tracking
gptkbp:can_be_combined_with other tracking tools
gptkbp:can_be_configured_for specific events
gptkbp:can_be_implemented_via CMS plugins
gptkbp:can_be_used_with e-commerce websites
gptkbp:can_create lookalike audiences
gptkbp:collection website visitors
gptkbp:developed_by gptkb:Meta_Platforms,_Inc.
gptkbp:enables retargeting ads
gptkbp:enhances user experience
gptkbp:helps_optimize ad campaigns
https://www.w3.org/2000/01/rdf-schema#label Facebook Pixel
gptkbp:integrates_with gptkb:Facebook_Ads
gptkbp:is_analyzed_in customer journey
return on ad spend (ROAS)
gptkbp:is_available_in multiple countries
gptkbp:is_compatible_with gptkb:Google_Tag_Manager
gptkbp:is_considered best practice for advertisers
gptkbp:is_documented_in gptkb:Facebook_for_Developers
gptkbp:is_essential_for performance marketing
gptkbp:is_implemented_in web developers
gptkbp:is_often_used_in A/ B testing
gptkbp:is_part_of data-driven marketing
digital advertising strategy
Facebook Business Tools
Facebook advertising ecosystem
gptkbp:is_subject_to privacy regulations
gptkbp:is_supported_by Facebook support team
gptkbp:is_tested_for gptkb:Facebook_Pixel_Helper
gptkbp:is_updated_by gptkb:true
gptkbp:is_used_by digital marketers
gptkbp:provides_information_on ad performance
gptkbp:requires Java Script code
gptkbp:requires_user_consent_for data collection
gptkbp:supports custom audiences
gptkbp:track user actions
page views
purchase events
offline conversions
add to cart events
gptkbp:used_for tracking user behavior
gptkbp:uses gptkb:true
gptkbp:bfsParent gptkb:Facebook,_Inc.
gptkb:Facebook
gptkbp:bfsLayer 4