Statements (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:person
|
| gptkbp:employer |
gptkb:HEC_Paris
|
| https://www.w3.org/2000/01/rdf-schema#label |
Jean-Noël Kapferer
|
| gptkbp:knownFor |
brand management
brand identity prism luxury marketing |
| gptkbp:language |
gptkb:French
English |
| gptkbp:nationality |
gptkb:French
|
| gptkbp:occupation |
author
marketing professor |
| gptkbp:publishedWork |
gptkb:Luxury_Strategy
gptkb:Strategic_Brand_Management gptkb:The_New_Strategic_Brand_Management |
| gptkbp:bfsParent |
gptkb:École_des_Hautes_Études_Commerciales_de_Paris
|
| gptkbp:bfsLayer |
5
|