The New Strategic Brand Management
GPTKB entity
Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Jean-Noël_Kapferer
|
| gptkbp:countryOfOrigin |
gptkb:France
|
| gptkbp:edition |
fifth edition
|
| gptkbp:firstPublished |
1992
|
| gptkbp:genre |
gptkb:business
non-fiction |
| https://www.w3.org/2000/01/rdf-schema#label |
The New Strategic Brand Management
|
| gptkbp:ISBN |
9780749465155
|
| gptkbp:language |
English
|
| gptkbp:notableIdea |
brand identity prism
|
| gptkbp:pages |
512
|
| gptkbp:publisher |
gptkb:Kogan_Page
|
| gptkbp:subject |
marketing
brand management |
| gptkbp:usedIn |
business schools
marketing courses |
| gptkbp:bfsParent |
gptkb:Jean-Noël_Kapferer
|
| gptkbp:bfsLayer |
6
|