Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
Kevin Lane Keller
|
| gptkbp:edition |
multiple editions
|
| gptkbp:firstPublished |
1998
|
| gptkbp:focusesOn |
building brand equity
managing brand equity measuring brand equity |
| https://www.w3.org/2000/01/rdf-schema#label |
Strategic Brand Management
|
| gptkbp:ISBN |
9780131888593
|
| gptkbp:language |
English
|
| gptkbp:notableFor |
Customer-Based Brand Equity (CBBE) model
|
| gptkbp:publisher |
gptkb:Prentice_Hall
|
| gptkbp:subject |
marketing
brand management |
| gptkbp:usedIn |
business schools
marketing courses |
| gptkbp:bfsParent |
gptkb:Jean-Noël_Kapferer
|
| gptkbp:bfsLayer |
6
|