|
gptkbp:instanceOf
|
gptkb:business_executive
|
|
gptkbp:acquiredBy
|
gptkb:WPP_plc
|
|
gptkbp:acquisitionYear
|
1987
|
|
gptkbp:formerName
|
gptkb:Carlton_&_Smith
|
|
gptkbp:foundedBy
|
gptkb:James_Walter_Thompson
|
|
gptkbp:foundedYear
|
1864
|
|
gptkbp:headquartersLocation
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
J. Walter Thompson
|
|
gptkbp:industry
|
advertising
|
|
gptkbp:mergedInto
|
gptkb:Wunderman_Thompson
2018
|
|
gptkbp:notable_campaign
|
gptkb:Kodak_'Kodak_Moment'
gptkb:Lux_Soap
gptkb:Pears_Soap
Ford Mustang launch
|
|
gptkbp:notableClient
|
gptkb:Ford_Motor_Company
gptkb:Unilever
gptkb:Shell
gptkb:Nestlé
gptkb:Kraft_Foods
|
|
gptkbp:notableEmployee
|
gptkb:David_Ogilvy
gptkb:Bill_Bernbach
gptkb:Helen_Lansdowne_Resor
gptkb:James_Webb_Young
gptkb:Norman_B._Norman
gptkb:Philip_Dusenberry
gptkb:Stanley_Resor
gptkb:Stephen_King_(advertising_executive)
gptkb:Mary_Wells_Lawrence
|
|
gptkbp:notableFor
|
establishing the account executive role
first to expand internationally
first to hire female copywriters
pioneering modern advertising techniques
longest continuously operating advertising agency in the US (until merger)
creating the first market research department in advertising
|
|
gptkbp:notablePublication
|
gptkb:JWT_Intelligence
gptkb:The_JWT_Blue_Book
gptkb:The_JWT_Planning_Guide
|
|
gptkbp:numberOfEmployees
|
over 10,000 (at peak)
|
|
gptkbp:operatesIn
|
gptkb:Brazil
gptkb:China
gptkb:India
gptkb:United_Kingdom
gptkb:United_States
|
|
gptkbp:parentCompany
|
gptkb:WPP_plc
|
|
gptkbp:website
|
https://www.jwt.com
|
|
gptkbp:bfsParent
|
gptkb:Cannes_Lions_International_Festival_of_Creativity_Awards
|
|
gptkbp:bfsLayer
|
4
|