Statements (12)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:James_W._T._Young
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:genre |
advertising
|
| gptkbp:language |
English
|
| gptkbp:publicationYear |
1964
|
| gptkbp:publisher |
gptkb:JWT_(J._Walter_Thompson)
|
| gptkbp:subject |
marketing
advertising planning |
| gptkbp:bfsParent |
gptkb:J._Walter_Thompson
|
| gptkbp:bfsLayer |
6
|
| http://www.w3.org/2000/01/rdf-schema#label |
The JWT Planning Guide
|