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gptkbp:instance_of
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gptkb:Company
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gptkbp:bfsLayer
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4
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gptkbp:bfsParent
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gptkb:Choi_Min-jeong
gptkb:Suzy_Bae
gptkb:Kim_Yuna
gptkb:Lotte_Chilsung_Beverage
gptkb:Jinro
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gptkbp:acquisition
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gptkb:Jinro_(2006)
Hite Brewery (2001)
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gptkbp:advertising
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Social media campaigns
Television commercials
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gptkbp:awards
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Korea's Best Beer Brand
Korea's Best Soju Brand
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gptkbp:brand
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gptkb:Max_Beer
gptkb:Chamisul_Soju
gptkb:Hite_Beer
gptkb:Hite_Extra_Cold
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gptkbp:ceo
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gptkb:Kim_Joon-ho
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gptkbp:certification
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gptkb:standard
gptkb:HACCP
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gptkbp:community_engagement
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Local sponsorships
Cultural events support
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gptkbp:distribution
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National and international distribution networks
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gptkbp:employees
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approximately 1,000
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gptkbp:exported_to
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to over 50 countries
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gptkbp:financial_performance
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Expansion into international markets
Consistent growth in revenue
Strong market presence in Asia
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gptkbp:founded
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1924
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gptkbp:founder
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gptkb:Jinro
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gptkbp:headquarters
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gptkb:Seoul,_South_Korea
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gptkbp:historical_event
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Acquired Jinro in 2006
Became a leading beverage company in Korea.
Founded as Jinro in 1924
Merged with Hite Brewery in 2001
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https://www.w3.org/2000/01/rdf-schema#label
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Hite Jinro
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gptkbp:industry
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gptkb:beer
Beverages
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gptkbp:innovation
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New brewing techniques
Flavored soju
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gptkbp:market
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gptkb:Monarch
International
over 50% in South Korea beer market
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gptkbp:motto
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The Taste of Korea
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gptkbp:parent_company
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gptkb:Hite_Holdings
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gptkbp:partnership
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gptkb:Korean_Air
gptkb:Lotte_Group
gptkb:CJ_Cheil_Jedang
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gptkbp:products
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gptkb:beer
gptkb:Monarch
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gptkbp:research_and_development
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Quality improvement initiatives
New product development
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gptkbp:revenue
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1.5 billion USD
$1.5 billion (2020)
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gptkbp:social_responsibility
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Responsible drinking campaigns
Environmental conservation efforts
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gptkbp:sponsor
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K-pop events
Korean sports teams
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gptkbp:sustainability_initiatives
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Eco-friendly packaging
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gptkbp:website
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www.hitejinro.com
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