Google Analytics 4

GPTKB entity

Properties (51)
Predicate Object
gptkbp:instanceOf Web analytics service
gptkbp:allows Custom reporting
gptkbp:canBe Websites
E-commerce transactions
User sessions
Mobile_applications
gptkbp:canEstablish BigQuery
gptkbp:canSupport Multiple websites
gptkbp:developedBy gptkb:Google
gptkbp:features Data streams
gptkbp:has Free and paid versions
https://www.w3.org/2000/01/rdf-schema#label Google Analytics 4
gptkbp:includes Machine learning capabilities
gptkbp:integratesWith gptkb:Google_Ads
gptkbp:isAccessibleBy Mobile app
Web interface
gptkbp:isAvailableIn Multiple languages
gptkbp:isCompatibleWith Google Tag Manager
gptkbp:isConsidered Industry standard for web analytics
gptkbp:isCounteredBy Conversion rates
gptkbp:isIntegratedWith Third-party tools
gptkbp:isKnownFor User-friendly interface
Advanced analytics features
Integration_with_Google_services
gptkbp:isPartOf gptkb:Google_Marketing_Platform
Digital_marketing_strategy
gptkbp:isUpdatedBy Google_regularly
gptkbp:isUsedBy Businesses
Marketers
Webmasters
Data analysts
gptkbp:isUsedFor Marketing analysis
gptkbp:mayHave Reports
User engagement
User demographics
Traffic sources
gptkbp:offers Audience segmentation
Custom dimensions
Privacy controls
Enhanced measurement features
gptkbp:provides Real-time reporting
Attribution modeling
User-centric data
Insights into user behavior
gptkbp:releaseDate October 14, 2020
gptkbp:successor gptkb:Universal_Analytics
gptkbp:supports Data privacy regulations
Event tracking
Cross-platform tracking
User ID tracking
gptkbp:uses Event-based data model