Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:acquisition |
gptkb:Roper_ASW
Nielsen's_consumer_panel_business Ipsos'_market_research_division Kantar's_consumer_panel_business |
| gptkbp:CEO |
Klaus_Wübbenhorst
|
| gptkbp:employeeCount |
approximately 8,000
|
| gptkbp:focus_area |
consumer behavior
business intelligence customer experience data integration data visualization digital transformation product development supply chain management advertising effectiveness customer loyalty data science product lifecycle management competitive analysis consumer trends trend analysis brand performance pricing strategy market segmentation retail analytics customer journey mapping innovation management social media analytics market entry strategy media measurement brand health tracking e-commerce insights analytics consulting digital marketing effectiveness media consumption analysis retail performance measurement |
| gptkbp:founded |
1934
|
| gptkbp:founder |
Hans_A._H._GfK
|
| gptkbp:headquarters |
gptkb:Nuremberg,_Germany
|
| https://www.w3.org/2000/01/rdf-schema#label |
GfK
|
| gptkbp:industry |
market research
|
| gptkbp:operates_in |
over 100 countries
|
| gptkbp:parent_company |
gptkb:GfK_SE
|
| gptkbp:partnerships |
gptkb:Microsoft
gptkb:SAP gptkb:Amazon gptkb:Google |
| gptkbp:revenue |
€1.5 billion (2020)
|
| gptkbp:services |
data analytics
market research consumer insights |
| gptkbp:subsidiary |
gptkb:GfK_Entertainment
gptkb:GfK_GeoMarketing gptkb:GfK_Retail_and_Technology gptkb:GfK_Custom_Research gptkb:GfK_MRI |
| gptkbp:website |
www.gfk.com
|