NielsenIQ

GPTKB entity

Statements (51)
Predicate Object
gptkbp:instanceOf market research company
gptkbp:acquiredBy gptkb:Advent_International
gptkbp:CEO gptkb:Jim_Peck
gptkbp:competitor gptkb:IRI
gptkb:Kantar
gptkb:GfK
gptkbp:focusesOn analytics
consumer intelligence
retail measurement
gptkbp:formerName gptkb:Nielsen_Global_Connect
gptkbp:foundedYear 1923
gptkbp:founder gptkb:Arthur_C._Nielsen
gptkbp:headquartersLocation gptkb:Chicago,_Illinois,_United_States
https://www.w3.org/2000/01/rdf-schema#label NielsenIQ
gptkbp:industry market research
gptkbp:notableClient over 100 countries
gptkbp:numberOfEmployees approximately 15,000
gptkbp:operatesIn global
gptkbp:parentCompany gptkb:Advent_International
gptkbp:providesService data visualization tools
data science consulting
market insights
data integration services
sales forecasting
analytics solutions
category management
consumer behavior analysis
e-commerce analytics
shopper marketing
market entry strategy
custom research
brand performance tracking
consumer panel data
consumer segmentation
distribution tracking
innovation measurement
market share analysis
omnichannel measurement
price and promotion analytics
product launch tracking
retail audit
retail execution solutions
retail measurement data
retail pricing analysis
shelf management
shopper insights
trade promotion optimization
gptkbp:spinOff gptkb:Nielsen_Holdings
gptkbp:website https://nielseniq.com
gptkbp:bfsParent gptkb:Nielsen_Holdings
gptkbp:bfsLayer 5