Properties (16)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
book
|
| gptkbp:author |
gptkb:David_Ogilvy
|
| gptkbp:country |
gptkb:United_States
|
| gptkbp:focus |
advertising principles
|
| gptkbp:format |
print
|
| gptkbp:genre |
business
|
| https://www.w3.org/2000/01/rdf-schema#label |
Ogilvy on Advertising
|
| gptkbp:impact |
advertising industry
|
| gptkbp:influence |
marketing strategies
|
| gptkbp:ISBN |
978-0-07-053198-0
|
| gptkbp:language |
English
|
| gptkbp:notableQuote |
"The consumer isn't a moron, she's your wife."
|
| gptkbp:pageCount |
272
|
| gptkbp:publisher |
gptkb:Prentice_Hall
|
| gptkbp:releaseYear |
1983
|
| gptkbp:subject |
advertising
|