Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
data management platform
|
| gptkbp:acquiredBy |
gptkb:Salesforce
|
| gptkbp:alsoKnownAs |
gptkb:Salesforce_Audience_Studio
|
| gptkbp:category |
marketing technology
|
| gptkbp:developedBy |
gptkb:Salesforce
|
| https://www.w3.org/2000/01/rdf-schema#label |
Salesforce DMP
|
| gptkbp:integratesWith |
gptkb:Salesforce_CRM
gptkb:Salesforce_Marketing_Cloud third-party ad platforms |
| gptkbp:status |
rebranded as Salesforce Audience Studio
|
| gptkbp:supports |
real-time data processing
lookalike modeling cross-device identity management |
| gptkbp:usedFor |
data collection
targeted advertising audience segmentation |
| gptkbp:bfsParent |
gptkb:Data_Management_Platform
gptkb:Audience_Studio |
| gptkbp:bfsLayer |
7
|