MarTech

GPTKB entity

Statements (24)
Predicate Object
gptkbp:instanceOf industry term
gptkbp:enables gptkb:digital_marketing
personalization
campaign management
lead generation
customer segmentation
https://www.w3.org/2000/01/rdf-schema#label MarTech
gptkbp:includes gptkb:software
tools
platforms
gptkbp:refersTo technologies used in marketing
gptkbp:relatedTo AdTech
gptkbp:standsFor Marketing Technology
gptkbp:usedBy businesses
marketers
gptkbp:usedFor data analytics
customer relationship management
marketing automation
content management
email marketing
social media management
gptkbp:bfsParent gptkb:Data_Management_Platform
gptkb:FirstHive
gptkbp:bfsLayer 7