Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
industry term
|
| gptkbp:enables |
gptkb:digital_marketing
personalization campaign management lead generation customer segmentation |
| https://www.w3.org/2000/01/rdf-schema#label |
MarTech
|
| gptkbp:includes |
gptkb:software
tools platforms |
| gptkbp:refersTo |
technologies used in marketing
|
| gptkbp:relatedTo |
AdTech
|
| gptkbp:standsFor |
Marketing Technology
|
| gptkbp:usedBy |
businesses
marketers |
| gptkbp:usedFor |
data analytics
customer relationship management marketing automation content management email marketing social media management |
| gptkbp:bfsParent |
gptkb:Data_Management_Platform
gptkb:FirstHive |
| gptkbp:bfsLayer |
7
|