|
gptkbp:instanceOf
|
gptkb:Media_Company
|
|
gptkbp:almaMater
|
gptkb:Harvard_University
|
|
gptkbp:associatedWith
|
gptkb:Ted_Bates_Advertising_Agency
|
|
gptkbp:awards
|
Clio Awards
|
|
gptkbp:birthDate
|
1910-03-10
|
|
gptkbp:children
|
2
|
|
gptkbp:contribution
|
Development of advertising strategies
|
|
gptkbp:deathDate
|
1984-01-24
|
|
gptkbp:famousFor
|
Television commercials
|
|
gptkbp:field
|
Marketing
|
|
gptkbp:founded
|
gptkb:Reeves_&_Associates
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Rosser Reeves
|
|
gptkbp:influence
|
Branding strategies
|
|
gptkbp:influenced
|
Advertising industry
Marketing professionals
|
|
gptkbp:influencedBy
|
gptkb:David_Ogilvy
|
|
gptkbp:inventor
|
USP concept
|
|
gptkbp:knownFor
|
Advertising campaigns
Direct response advertising
Unique Selling Proposition (USP)
|
|
gptkbp:legacy
|
Impact on modern advertising practices
|
|
gptkbp:nationality
|
American
Caucasian
|
|
gptkbp:notableFeature
|
gptkb:Pepsi-Cola
gptkb:Johnson_&_Johnson
gptkb:Kraft_Foods
gptkb:Procter_&_Gamble
gptkb:Bristol-Myers
gptkb:American_Airlines
gptkb:Coca-Cola
gptkb:Hewlett-Packard
gptkb:IBM
gptkb:Unilever
gptkb:Ford_Motor_Company
gptkb:Walt_Disney_Company
gptkb:General_Foods
gptkb:American_Express
gptkb:Chrysler_Corporation
gptkb:Gillette
gptkb:Wrigley's
gptkb:Hunt's_Tomato_Products
gptkb:McDonald's
AT&T
Dodge
Nestlé
Revlon
|
|
gptkbp:notableWork
|
Campaign for Anacin
Campaign_for_Colgate
Campaign_for_M&M's
|
|
gptkbp:occupation
|
Copywriter
|
|
gptkbp:placeOfBirth
|
gptkb:Georgia,_USA
|
|
gptkbp:placeOfDeath
|
gptkb:New_York_City,_USA
|
|
gptkbp:productionCompany
|
1940s-1980s
|
|
gptkbp:residence
|
gptkb:New_York_City
|
|
gptkbp:spouse
|
Evelyn_Reeves
|