|
gptkbp:instance_of
|
gptkb:fragrance
|
|
gptkbp:advertising
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gptkb:Axe_Effect
|
|
gptkbp:application
|
spray on body
layer with other scents
|
|
gptkbp:aroma
|
woody
moderate
elegant
fresh
|
|
gptkbp:availability
|
global
|
|
gptkbp:base_notes
|
gptkb:spice
citrus
amber
|
|
gptkbp:brand
|
gptkb:Axe
|
|
gptkbp:brand_history
|
expanded product line over the years
launched in 1983
part of Unilever
evolved to focus on confidence and self-expression
known for provocative advertising
originally marketed as Lynx in some countries
|
|
gptkbp:collaborations
|
social media campaigns
|
|
gptkbp:competitors
|
gptkb:Nautica
gptkb:Old_Spice
gptkb:Dove_Men+_Care
|
|
gptkbp:cultural_impact
|
advertising trends
youth culture
|
|
gptkbp:demographics
|
millennials
Gen Z
|
|
gptkbp:events
|
sponsorships
giveaways
|
|
gptkbp:launch_date
|
gptkb:2015
|
|
gptkbp:marketing_strategy
|
gptkb:humor
|
|
gptkbp:packaging
|
aerosol can
|
|
gptkbp:price_range
|
affordable
|
|
gptkbp:promotions
|
holiday specials
|
|
gptkbp:related_products
|
gptkb:Axe_deodorant
gptkb:Axe_hair_products
Axe body wash
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:sponsorship
|
various influencers
|
|
gptkbp:sustainability
|
eco-friendly packaging
|
|
gptkbp:target_audience
|
young men
|
|
gptkbp:type
|
gptkb:Skin
|
|
gptkbp:user_reviews
|
positive
popular among teens
|
|
gptkbp:bfsParent
|
gptkb:Axe_Effect
|
|
gptkbp:bfsLayer
|
7
|