Statements (354)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:fragrance
gptkb:tools gptkb:brand |
| gptkbp:advertising |
gptkb:Axe_Anarchy
gptkb:Axe_Gold_Temptation gptkb:The_Axe_Effect gptkb:Axe_Black_Night Axe Excite Axe Peace Axe's ' Find Your Magic' campaign Axe's ' Make the First Move' campaign Axe's ' The Axe Effect' campaign |
| gptkbp:aroma |
gptkb:sweet
gptkb:cinnamon gptkb:black gptkb:green gptkb:Cologne gptkb:Apollo gptkb:Nut gptkb:ocean gptkb:tobacco gptkb:pepper gptkb:sandalwood gptkb:chocolate gptkb:Wrestling gptkb:rose gptkb:mint gptkb:Sage citrus floral woody oceanic amber leather peace fruity spicy herbal vanilla basil coconut coriander ginger wild cedar fresh jasmine cardamom fennel citrus aromatic fruity floral lavender fir pine thyme anarchy musk anise balsamic oriental cypress gourmand powdery various fragrances clove patchouli woodsy dark wood floral fruity musky spicy woody woody floral clash fresh spicy amber woody dark temptation excite gold temptation |
| gptkbp:associated_with |
masculinity
attractiveness |
| gptkbp:available_in |
multiple countries
over 100 countries multiple scents |
| gptkbp:brand |
strong
playful confident edgy youthful youthful and adventurous |
| gptkbp:brand_ambassadors |
gptkb:athletes
gptkb:Actor gptkb:musicians various celebrities various musicians various athletes various actors |
| gptkbp:brand_recognition |
high
|
| gptkbp:campaigns |
gptkb:Axe_Apollo
gptkb:Axe_Black Axe Peace |
| gptkbp:category |
gptkb:fragrance
gptkb:personal_care_products personal care |
| gptkbp:collaborated_with |
various celebrities
various influencers |
| gptkbp:collaboration |
gptkb:artists
various influencers sports personalities |
| gptkbp:competes_with |
gptkb:Old_Spice
gptkb:Dove_Men+_Care |
| gptkbp:competitors |
gptkb:Degree_Men
gptkb:Gillette gptkb:Old_Spice gptkb:Dove_Men+_Care |
| gptkbp:country_of_origin |
gptkb:France
|
| gptkbp:cultural_impact |
sparked discussions on masculinity
featured in popular media influenced male grooming trends |
| gptkbp:customer_feedback |
positive
generally positive mixed reviews concerns about pricing focus on scent variety |
| gptkbp:debut |
gptkb:1983
|
| gptkbp:demographics |
young adults
teenagers men |
| gptkbp:distribution_channels |
gptkb:online_retailers
drugstores supermarkets |
| gptkbp:events |
gptkb:concerts
parties sponsorship of music festivals collaborations with fashion brands college campus events |
| gptkbp:famous_for |
provocative advertising
|
| gptkbp:features |
various scents
|
| gptkbp:founded_by |
gptkb:Unilever
|
| gptkbp:global_presence |
available in many countries
|
| gptkbp:has_a_signature_scent |
gptkb:Axe_Apollo
gptkb:Axe_Dark_Temptation gptkb:Axe_Gold |
| gptkbp:has_a_target_demographic |
young adults
teenagers |
| gptkbp:has_a_variety_of_products |
body lotions
hair styling products shaving gels fragrance sticks |
| gptkbp:has_a_website |
axe.com
|
| gptkbp:has_awards |
gptkb:Fragrance_Foundation_Awards
|
| gptkbp:has_collaborated_with |
gptkb:celebrities
|
| gptkbp:has_social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:Facebook |
| gptkbp:has_variants |
gptkb:Axe_Anarchy
gptkb:Axe_Apollo gptkb:Axe_Black_Chill gptkb:Axe_Dark_Temptation gptkb:Axe_Dark_Temptation_Vanilla gptkb:Axe_Fresh gptkb:Axe_Gold gptkb:Axe_Gold_Temptation gptkb:Axe_Ice_Chill gptkb:Axe_Marine gptkb:Axe_Black_Temptation gptkb:Axe_Dark_Temptation_Chocolate gptkb:Axe_Black gptkb:Axe_Urban gptkb:Axe_Black_Night gptkb:Axe_Signature Axe Excite Axe Vibe Axe Pulse Axe Wild Axe Adrenaline Axe Gold Temptation Dark Chocolate Axe Sport Blast Axe Essence Axe Peace Axe Black Temptation Amber Axe Black Temptation Ambergris Axe Black Temptation Berry Axe Black Temptation Cedarwood Axe Black Temptation Chocolate Axe Black Temptation Citrus Axe Black Temptation Coffee Axe Black Temptation Frankincense Axe Black Temptation Jasmine Axe Black Temptation Lavender Axe Black Temptation Leather Axe Black Temptation Mint Axe Black Temptation Musk Axe Black Temptation Musk Amber Axe Black Temptation Musk Ambergris Axe Black Temptation Musk Cedarwood Axe Black Temptation Musk Frankincense Axe Black Temptation Musk Jasmine Axe Black Temptation Musk Lavender Axe Black Temptation Musk Myrrh Axe Black Temptation Musk Oud Axe Black Temptation Musk Patchouli Axe Black Temptation Musk Rose Axe Black Temptation Musk Sandalwood Axe Black Temptation Musk Vetiver Axe Black Temptation Myrrh Axe Black Temptation Ocean Axe Black Temptation Oud Axe Black Temptation Patchouli Axe Black Temptation Rose Axe Black Temptation Sandalwood Axe Black Temptation Spice Axe Black Temptation Vanilla Axe Black Temptation Vetiver Axe Black Temptation Wood Axe Clix Axe Recharge |
| gptkbp:headquarters |
gptkb:London,_United_Kingdom
|
| https://www.w3.org/2000/01/rdf-schema#label |
Axe
|
| gptkbp:influenced_by |
pop culture
youth culture |
| gptkbp:innovation |
gptkb:limited_edition
new packaging designs new fragrances new fragrance releases |
| gptkbp:introduced |
gptkb:1983
|
| gptkbp:is_featured_in |
various films
music videos |
| gptkbp:known_for |
gptkb:Skin
gptkb:fragrance provocative advertising body sprays |
| gptkbp:launch_date |
gptkb:1983
|
| gptkbp:launched_in |
gptkb:1983
|
| gptkbp:market_position |
gptkb:online_retailers
convenience stores drugstores online stores supermarkets retail stores leading brand in men's grooming leading brand in male grooming leading men's fragrance brand |
| gptkbp:marketed_as |
gptkb:television
social media young men |
| gptkbp:marketing_strategy |
gptkb:humor
celebrity endorsements youth culture viral campaigns sex appeal |
| gptkbp:motto |
gptkb:The_Axe_Effect
|
| gptkbp:offers |
gptkb:Skin
gptkb:aftershave gptkb:gel gptkb:deodorant deodorants aftershaves shower gels |
| gptkbp:owned_by |
gptkb:Unilever
|
| gptkbp:packaging |
gptkb:bottle
bottles aerosol can aerosol cans |
| gptkbp:part_of |
gptkb:Unilever's_personal_care_division
Unilever's personal care portfolio |
| gptkbp:partnership |
various influencers
sports events sponsorships music festivals sponsorships |
| gptkbp:partnerships |
various influencers
|
| gptkbp:produced_by |
gptkb:Unilever
|
| gptkbp:produces |
gptkb:fragrance
|
| gptkbp:product_line |
gptkb:Axe_Apollo
gptkb:Axe_Dark_Temptation gptkb:Axe_Gold gptkb:Axe_Ice_Chill gptkb:Axe_Black gptkb:Axe_Signature deodorants aftershaves shower gels Axe Wild |
| gptkbp:product_type |
gptkb:antiperspirant
gptkb:Skin gptkb:gel gptkb:deodorant |
| gptkbp:products |
deodorants
shower gels body sprays |
| gptkbp:promotes |
confidence
|
| gptkbp:revenue |
over $1 billion annually
|
| gptkbp:sales |
gptkb:significant
|
| gptkbp:slogan |
gptkb:Axe_Anarchy
gptkb:Axe_Apollo gptkb:Axe_Dark_Temptation gptkb:Axe_Gold gptkb:Axe_Gold_Temptation gptkb:The_Axe_Effect gptkb:Axe_Body_Spray gptkb:Axe_Black gptkb:Axe_Signature Axe Excite Axe Shower Gel Find Your Magic Axe Wild Axe Essence Axe Peace Axe Anarchy Body Spray Axe Anarchy Shower Gel Axe Apollo Body Spray Axe Apollo Shower Gel Axe Black Body Spray Axe Black Shower Gel Axe Dark Temptation Body Spray Axe Dark Temptation Shower Gel Axe Deodorant Stick Axe Essence Body Spray Axe Essence Shower Gel Axe Excite Body Spray Axe Excite Shower Gel Axe Gold Body Spray Axe Gold Shower Gel Axe Hair Products Axe Peace Body Spray Axe Peace Shower Gel Axe Signature Body Spray Axe Signature Shower Gel Axe Wild Body Spray Axe Wild Shower Gel Axe is for men |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:Facebook active on Facebook active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
sustainable sourcing
recyclable packaging cruelty-free testing |
| gptkbp:target_audience |
young men
|
| gptkbp:bfsParent |
gptkb:artifacts
gptkb:Set gptkb:Fire_Force gptkb:Vikings gptkb:Warhammer_40,000 gptkb:Dota_2 gptkb:Final_Fantasy_IX gptkb:Final_Fantasy_XV gptkb:Link gptkb:Paladin gptkb:Dwarves gptkb:The_Tin_Man gptkb:Minecraft gptkb:guerrilla_warfare |
| gptkbp:bfsLayer |
4
|