Apple Think Different campaign

GPTKB entity

Predicate	Object
gptkbp:instanceOf	gptkb:Advertising
gptkbp:agent	gptkb:TBWA\Chiat\Day
gptkbp:artisticDirector	gptkb:Lee_Clow
gptkbp:awards	gptkb:Grand_Effie_Award gptkb:Emmy_Award_for_Best_Commercial
gptkbp:businessModel	Here's to the Crazy Ones
gptkbp:duration	1997-2002
gptkbp:effect	increased Apple sales revitalized Apple brand
gptkbp:firstAired	September 28, 1997
gptkbp:firstReleased	1997
gptkbp:language	English
gptkbp:launched	gptkb:Apple_Inc.
gptkbp:mediaType	gptkb:television gptkb:billboard print advertisement
gptkbp:notableFigure	gptkb:Albert_Einstein gptkb:Alfred_Hitchcock gptkb:Ansel_Adams gptkb:Bob_Dylan gptkb:Cesar_Chavez gptkb:Frank_Lloyd_Wright gptkb:Jane_Goodall gptkb:Joan_Baez gptkb:John_Lennon gptkb:Mahatma_Gandhi gptkb:Martin_Luther_King_Jr. gptkb:Miles_Davis gptkb:Pablo_Picasso gptkb:Richard_Branson gptkb:Ted_Turner gptkb:Thomas_Edison gptkb:Jerry_Seinfeld gptkb:Jim_Henson gptkb:Martha_Graham gptkb:Amelia_Earhart gptkb:Luciano_Pavarotti gptkb:R._Buckminster_Fuller Maria Callas
gptkbp:products	gptkb:Apple_PowerBook gptkb:iMac_G3 gptkb:Power_Macintosh_G3
gptkbp:purpose	rebrand Apple Inc.
gptkbp:slogan	gptkb:Think_Different
gptkbp:targetAudience	creative professionals
gptkbp:theme	innovation nonconformity celebration of creativity
gptkbp:writer	gptkb:Rob_Siltanen Ken Segall
gptkbp:bfsParent	gptkb:Rob_Siltanen
gptkbp:bfsLayer	8
http://www.w3.org/2000/01/rdf-schema#label	Apple Think Different campaign