Statements (203)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:acquired_by |
gptkb:Twitter
|
| gptkbp:acquisition |
350 million USD
|
| gptkbp:acquisition_year |
gptkb:2013
|
| gptkbp:competes_with |
gptkb:Unity_Ads
gptkb:Facebook_Audience_Network gptkb:Ad_Mob gptkb:Iron_Source |
| gptkbp:competitors |
gptkb:Unity_Ads
gptkb:Facebook_Audience_Network gptkb:Ad_Mob gptkb:Iron_Source |
| gptkbp:features |
Reporting and analytics
Video ads Banner ads Native ads Real-time bidding Fraud detection In-app advertising Cross-promotion User segmentation Ad mediation Ad serving Campaign management Audience insights User engagement tracking Ad inventory management Ad performance optimization Ad quality control Ad scheduling Customizable ad formats Creative management Device targeting Interstitial ads Rewarded video ads Support for header bidding Support for private marketplaces Support for app monetization User targeting A/ B testing Ad network integration Demand source management Geolocation targeting Integration with third-party analytics tools SDK integration Support for direct deals Support for mobile web monetization Support for multiple ad formats Support for multiple ad networks Support for programmatic buying Support for video monetization |
| gptkbp:founded |
gptkb:2010
|
| gptkbp:founded_in |
gptkb:2010
|
| gptkbp:founder |
gptkb:Ragnar_Kruse
gptkb:Jim_Payne gptkb:Rudy_Galfi |
| gptkbp:has_feature |
Reporting Tools
Analytics Tools User Targeting Ad Formats |
| gptkbp:has_part |
gptkb:Mo_Pub_Marketplace
gptkb:Mo_Pub_SDK |
| gptkbp:has_service |
gptkb:advertising
Cross-Platform Support Ad Serving Ad Inventory Management Ad Optimization Campaign Management Real-Time Analytics User Acquisition User Engagement Tracking Creative Management SDK Integration Demand Management In-App Advertising Ad Performance Analysis Ad Spend Management Ad Quality Assurance Ad Revenue Optimization Ad Engagement Metrics Ad Fraud Prevention Ad Campaign Optimization Supply Management User Retargeting Custom Ad Solutions Ad Campaign Reporting Ad Click Tracking Ad Compliance Monitoring Ad Demand Forecasting Ad Format Customization Ad Impression Tracking Ad Inventory Forecasting Ad Network Mediation Ad Performance Benchmarking Ad Placement Management Ad Policy Enforcement Ad Quality Control Ad Revenue Forecasting Ad Revenue Reporting Ad Revenue Tracking Ad User Experience Optimization Ad Viewability Tracking |
| gptkbp:headquarters |
gptkb:San_Francisco,_California
|
| https://www.w3.org/2000/01/rdf-schema#label |
Mo Pub
|
| gptkbp:industry |
gptkb:advertising
|
| gptkbp:integrates_with |
Ad Networks
|
| gptkbp:is_used_by |
Advertisers
App Developers |
| gptkbp:key_people |
gptkb:David_Hsu
gptkb:Megan_Hsu gptkb:Michael_O'_Neill gptkb:Kevin_Thau gptkb:Ragnar_Kruse gptkb:Chris_Hsu gptkb:Michael_Hsu gptkb:Derek_O'_Neill gptkb:Megan_Quinn gptkb:Jim_Payne gptkb:Chris_O'_Neill gptkb:Chris_Galfi gptkb:Derek_Galfi gptkb:Katherine_Galfi gptkb:Rudy_Galfi gptkb:Rudy_Hsu gptkb:Kurtis_Mc_Bride Katherine Hsu Megan O' Neill Kurt Wilms David Galfi Derek Hsu Jim Hsu Kurtis Hsu Michael Galfi |
| gptkbp:notable_feature |
Real-time reporting
Audience targeting Cross-platform support Integration with third-party tools Ad performance optimization Customizable ad formats User-friendly dashboard Support for brand safety measures Support for native ads Support for video ads Ad mediation capabilities Support for GDPR compliance Support for multiple ad networks Support for programmatic buying Support for A/ B testing In-app bidding Open-source SDK Support for CCPA compliance Support for COPPA compliance Support for ad fraud detection Support for ad frequency capping Support for ad inventory management Support for ad personalization Support for ad viewability measurement Support for banner ads Support for demand forecasting Support for interstitial ads Support for rewarded ads Support for supply path optimization Support for user privacy controls |
| gptkbp:offers |
gptkb:Data_Analytics
SDKs Real-Time Bidding Ad mediation Ad Mediation |
| gptkbp:parent_company |
gptkb:Twitter,_Inc.
|
| gptkbp:partnership |
Publishers
Advertisers |
| gptkbp:platform |
gptkb:mobile
Mobile |
| gptkbp:platforms |
gptkb:Android
gptkb:i_OS |
| gptkbp:provides |
Monetization Solutions
|
| gptkbp:revenue |
gptkb:subscription_service
gptkb:Board_of_Commissioners Freemium Cost per click (CPC) Cost per action (CPA) Cost per mille (CPM) |
| gptkbp:services |
gptkb:Data_Analytics
Real-time bidding real-time bidding Monetization solutions Ad mediation Ad serving ad serving monetization solutions |
| gptkbp:supports |
gptkb:Android
gptkb:i_OS Mobile Apps |
| gptkbp:technology |
Analytics tools
Real-time bidding technology Ad network mediation |
| gptkbp:type |
gptkb:Software_as_a_Service_(Saa_S)
private |
| gptkbp:user_base |
Advertisers
Mobile app developers |
| gptkbp:website |
mopub.com
|
| gptkbp:bfsParent |
gptkb:Twitter
|
| gptkbp:bfsLayer |
4
|