Statements (28)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
advertising protocol
|
| gptkbp:category |
Advertising
digital advertising |
| gptkbp:developedBy |
gptkb:IAB_Tech_Lab
|
| gptkbp:firstReleased |
2010
|
| gptkbp:format |
gptkb:Protobuf
gptkb:JSON |
| gptkbp:governingBody |
gptkb:IAB_Tech_Lab
|
| https://www.w3.org/2000/01/rdf-schema#label |
openRTB
|
| gptkbp:latestReleaseVersion |
2022
2.6 |
| gptkbp:license |
gptkb:standard
|
| gptkbp:purpose |
standardize real-time bidding communication
|
| gptkbp:relatedStandard |
gptkb:VAST
AdCOM OpenDirect |
| gptkbp:supports |
native ads
video ads audio ads display ads |
| gptkbp:usedBy |
demand-side platforms
ad exchanges supply-side platforms |
| gptkbp:usedFor |
programmatic advertising
real-time bidding |
| gptkbp:website |
https://iabtechlab.com/standards/openrtb/
|
| gptkbp:bfsParent |
gptkb:BidMachine
|
| gptkbp:bfsLayer |
8
|