advertising industry in 1960s New York

GPTKB entity

Predicate	Object
gptkbp:instanceOf	historical industry
gptkbp:culturalSignificance	influence on American consumerism rise of creative revolution
gptkbp:economicImportance	major driver of consumer economy
gptkbp:fictionalStatus	gptkb:Mad_Men
https://www.w3.org/2000/01/rdf-schema#label	advertising industry in 1960s New York
gptkbp:location	gptkb:New_York_City
gptkbp:mediaType	gptkb:radio_station gptkb:television magazines billboards
gptkbp:notable_campaign	gptkb:Avis_'We_Try_Harder' gptkb:Volkswagen_Beetle_'Think_Small' Alka-Seltzer 'I Can't Believe I Ate the Whole Thing'
gptkbp:notableCompany	gptkb:Young_&_Rubicam gptkb:Ogilvy_&_Mather gptkb:Doyle_Dane_Bernbach gptkb:McCann_Erickson
gptkbp:notableEvent	introduction of market research techniques rise of boutique agencies
gptkbp:notableInvention	creative teams of copywriters and art directors use of humor and irony in ads
gptkbp:notablePerson	gptkb:George_Lois gptkb:David_Ogilvy gptkb:Bill_Bernbach gptkb:Mary_Wells_Lawrence
gptkbp:period	1960s
gptkbp:regulates	Truth in Advertising laws Federal Trade Commission oversight
gptkbp:trend	growth of television advertising increased role of women in advertising shift from hard-sell to creative advertising
gptkbp:bfsParent	gptkb:Mad_Men_Season_1,_Episode_1
gptkbp:bfsLayer	8