Yahoo's programmatic advertising
GPTKB entity
Statements (67)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:film_production_company
|
| gptkbp:bfsLayer |
6
|
| gptkbp:bfsParent |
gptkb:Yahoo_Audience_Ads
|
| gptkbp:allows |
retargeting
|
| gptkbp:competes_with |
gptkb:Facebook_Ads
gptkb:Google_Ads |
| gptkbp:enables |
cross-device targeting
|
| gptkbp:focuses_on |
user engagement
|
| https://www.w3.org/2000/01/rdf-schema#label |
Yahoo's programmatic advertising
|
| gptkbp:includes |
audience segmentation
|
| gptkbp:integrates_with |
gptkb:Yahoo_Ad_Manager
|
| gptkbp:is_accessible_by |
gptkb:API
|
| gptkbp:is_aimed_at |
maximizing ad spend efficiency
|
| gptkbp:is_available_in |
multiple languages
|
| gptkbp:is_available_on |
desktop platforms
mobile platforms self-service platforms |
| gptkbp:is_characterized_by |
real-time optimization
|
| gptkbp:is_compatible_with |
privacy regulations
|
| gptkbp:is_designed_for |
digital marketers
|
| gptkbp:is_designed_to |
maximize ROI
improve ad relevance |
| gptkbp:is_enhanced_by |
gptkb:Artificial_Intelligence
user behavior analysis A/ B testing |
| gptkbp:is_evaluated_by |
performance metrics
|
| gptkbp:is_influenced_by |
market trends
|
| gptkbp:is_integrated_with |
social media platforms
third-party data providers |
| gptkbp:is_known_for |
data-driven strategies
high-quality inventory |
| gptkbp:is_part_of |
gptkb:Yahoo's_advertising_ecosystem
gptkb:Yahoo's_digital_marketing_solutions digital transformation initiatives Yahoo's advertising technology stack Yahoo's marketing services. Yahoo's overall strategy Yahoo's revenue model |
| gptkbp:is_scalable |
small to large businesses
|
| gptkbp:is_supported_by |
partnerships with publishers
advanced targeting capabilities |
| gptkbp:is_used_by |
advertisers
|
| gptkbp:is_used_for |
brand awareness campaigns
direct response campaigns |
| gptkbp:is_used_in |
various industries
|
| gptkbp:is_used_to |
drive traffic to websites
increase conversions |
| gptkbp:is_utilized_in |
media agencies
lead generation campaigns |
| gptkbp:offers |
performance tracking
geo-targeting customizable ad formats dynamic creative optimization brand safety features viewability tracking automated ad buying |
| gptkbp:provides |
gptkb:railway_line
analytics dashboards real-time bidding campaign management tools creative testing tools |
| gptkbp:supports |
video ads
display ads native advertising |
| gptkbp:targets |
specific audiences
|
| gptkbp:uses |
gptkb:software_framework
|
| gptkbp:utilizes |
data analytics
|