Statements (25)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing term
|
| gptkbp:canBe |
gptkb:Amplified
Positive Negative Organic |
| gptkbp:canOccur |
Online
Offline |
| gptkbp:contrastsWith |
Paid advertising
|
| gptkbp:example |
Informal communication
|
| https://www.w3.org/2000/01/rdf-schema#label |
Word of Mouth
|
| gptkbp:influenced |
Consumer behavior
|
| gptkbp:measures |
gptkb:Net_Promoter_Score
|
| gptkbp:refersTo |
The passing of information from person to person by oral communication
|
| gptkbp:relatedTo |
Viral marketing
Buzz marketing Referral marketing |
| gptkbp:studiedBy |
Marketers
Sociologists Communication researchers |
| gptkbp:usedIn |
Advertising
Marketing Communication studies |
| gptkbp:bfsParent |
gptkb:Jaco_Pastorius
gptkb:The_Kinks |
| gptkbp:bfsLayer |
5
|