Statements (54)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
political event
|
| gptkbp:budget |
$70 million (approximate)
|
| gptkbp:hasStrategy |
A/B testing
email marketing viral content memes lookalike audiences direct response marketing data-driven advertising geotargeting microtargeting fundraising via digital channels negative advertising real-time ad buying |
| https://www.w3.org/2000/01/rdf-schema#label |
Trump 2016 digital campaign
|
| gptkbp:managedBy |
gptkb:Brad_Parscale
|
| gptkbp:notableFor |
innovative use of social media
influence on 2016 US presidential election influencing public opinion through digital channels collaboration with Cambridge Analytica controversy over data privacy high volume of Facebook ads outsized impact relative to budget rapid response to news events targeted voter suppression efforts testing thousands of ad variations use of dark posts on Facebook use of memes and viral content |
| gptkbp:partOf |
gptkb:Donald_Trump_2016_presidential_campaign
|
| gptkbp:platform |
gptkb:Facebook
gptkb:Google gptkb:Instagram gptkb:Reddit gptkb:Snapchat gptkb:Twitter gptkb:YouTube |
| gptkbp:target |
gptkb:women
rural voters millennials swing states African American voters older voters white working class Latino voters evangelical voters undecided voters |
| gptkbp:usedDataSource |
social media data
Cambridge Analytica psychographic data RNC voter file third-party data brokers |
| gptkbp:usedFirm |
gptkb:Cambridge_Analytica
gptkb:Giles-Parscale |
| gptkbp:bfsParent |
gptkb:Bradley_James_Parscale
|
| gptkbp:bfsLayer |
7
|