|
gptkbp:instance_of
|
gptkb:award
|
|
gptkbp:administered_by
|
The New York American Marketing Association
|
|
gptkbp:affiliated_with
|
gptkb:American_Marketing_Association
Effie Worldwide
|
|
gptkbp:awarded_for
|
marketing effectiveness
|
|
gptkbp:categories
|
multiple
|
|
gptkbp:celebrates
|
effective advertising
|
|
gptkbp:economic_impact
|
high
|
|
gptkbp:established_in
|
gptkb:1968
|
|
gptkbp:first_awarded
|
gptkb:1969
|
|
gptkbp:global_presence
|
yes
|
|
gptkbp:held_annually
|
yes
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
The Effie Awards
|
|
gptkbp:inception
|
gptkb:1968
|
|
gptkbp:influenced_by
|
consumer behavior
data analytics
digital marketing
marketing strategies
social media marketing
advertising effectiveness research
advertising industry trends
|
|
gptkbp:judging_criteria
|
gptkb:strategy
creativity
results
|
|
gptkbp:media_coverage
|
extensive
|
|
gptkbp:notable_categories
|
Best of Show
Gold Effie
Bronze Effie
Silver Effie
|
|
gptkbp:notable_winners
|
gptkb:Johnson_&_Johnson
gptkb:Procter_&_Gamble
gptkb:Budweiser
gptkb:AT&_T
gptkb:Samsung
gptkb:L'_Oreal
gptkb:Pepsi_Co
gptkb:Coca-Cola
gptkb:Ford
gptkb:Nike
gptkb:Unilever
gptkb:Apple
gptkb:Volkswagen
gptkb:Target
gptkb:Mc_Donald's
|
|
gptkbp:opening_ceremony
|
gptkb:New_York_City
annual
|
|
gptkbp:recognizes
|
gptkb:advertising_campaigns
advertising agencies
media companies
product launches
brand campaigns
creative teams
|
|
gptkbp:sponsorship
|
various brands
|
|
gptkbp:bfsParent
|
gptkb:Tim_Ferriss
|
|
gptkbp:bfsLayer
|
5
|