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gptkbp:instance_of
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gptkb:Company
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|
gptkbp:acquisition
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gptkb:Tetley_Tea_Company
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|
gptkbp:acquisition_year
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gptkb:2000
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|
gptkbp:advertising
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gptkb:Ogilvy_&_Mather
gptkb:television
gptkb:print
Digital
Tata Tea Jaago Re!
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gptkbp:brand
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gptkb:Tata_Tea
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gptkbp:brand_ambassadors
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gptkb:Amitabh_Bachchan
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gptkbp:ceo
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P. B. Balaji
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gptkbp:certification
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gptkb:ISO_9001
|
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gptkbp:community_engagement
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Tea plantation workers welfare
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gptkbp:community_programs
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Women empowerment initiatives
Skill development for youth
Education for children of workers
Health camps for workers
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|
gptkbp:competitors
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gptkb:Brooke_Bond
gptkb:Hindustan_Unilever
gptkb:Dabur
Wagh Bakri Tea
|
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gptkbp:distribution
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Retail and online
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|
gptkbp:employees
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over 5,000
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gptkbp:exported_to
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Tea to over 40 countries
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|
gptkbp:founded
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gptkb:1962
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gptkbp:founder
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gptkb:J._R._D._Tata
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gptkbp:headquarters
|
gptkb:Mumbai,_India
Maharashtra, India
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Tata Tea Limited
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gptkbp:industry
|
Food and Beverage
|
|
gptkbp:innovation
|
New tea blends
|
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gptkbp:key_people
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gptkb:N._Chandrasekaran
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gptkbp:market
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gptkb:India
|
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gptkbp:market_cap
|
₹ 20,000 crores (approx.)
|
|
gptkbp:market_launch
|
Tata Tea Gold
Tata Tea Premium
Tata Tea Green
Tata Tea Masala
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gptkbp:market_share
|
20% in India
|
|
gptkbp:parent_company
|
gptkb:Tata_Group
|
|
gptkbp:partnership
|
gptkb:Unilever
NGOs for community development
|
|
gptkbp:product_line
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gptkb:tea
Instant Tea
|
|
gptkbp:products
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gptkb:tea
|
|
gptkbp:research_and_development
|
Tea quality improvement
|
|
gptkbp:revenue
|
₹ 10,000 crores (approx.)
|
|
gptkbp:slogan
|
Jaago Re!
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gptkbp:social_responsibility
|
Sustainable tea farming
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gptkbp:subsidiary
|
gptkb:Tata_Global_Beverages
|
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gptkbp:supply_chain
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Direct sourcing from farmers
|
|
gptkbp:sustainability_efforts
|
Carbon neutrality by 2030
|
|
gptkbp:sustainability_initiatives
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gptkb:Rainforest_Alliance_Certified
|
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gptkbp:type
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gptkb:public_company
|
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gptkbp:website
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www.tatatea.com
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gptkbp:bfsParent
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gptkb:Tata_Global_Beverages
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gptkbp:bfsLayer
|
5
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