T-Mobile Un-carrier movement

GPTKB entity

Predicate	Object
gptkbp:instanceOf	gptkb:Advertising
gptkbp:CEO	gptkb:John_Legere
gptkbp:focus	device upgrade flexibility eliminating customer pain points international roaming benefits offering unlimited data removing contracts simplifying pricing
gptkbp:impact	increased T-Mobile subscriber growth influenced US wireless industry practices
gptkbp:launchDate	2013
gptkbp:launched	gptkb:T-Mobile_US
gptkbp:notableProject	gptkb:Un-carrier_4.0:_Contract_buyout_for_switching_customers gptkb:Un-carrier_5.0:_Test_Drive_free_iPhone_trial gptkb:Un-carrier_1.0:_No_annual_service_contracts gptkb:Un-carrier_2.0:_JUMP!_device_upgrade_program gptkb:Un-carrier_3.0:_Simple_Global_international_roaming gptkb:Un-carrier_6.0:_Music_Freedom gptkb:Un-carrier_7.0:_Wi-Fi_Unleashed gptkb:Un-carrier_8.0:_Data_Stash
gptkbp:purpose	differentiate T-Mobile from other US wireless carriers
gptkbp:slogan	gptkb:The_Un-carrier
gptkbp:bfsParent	gptkb:Un-carrier_1.0:_No_annual_service_contracts
gptkbp:bfsLayer	7
https://www.w3.org/2000/01/rdf-schema#label	T-Mobile Un-carrier movement