Properties (58)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
|
| gptkbp:aimsTo |
disrupt the wireless industry
|
| gptkbp:awardedBy |
overage fees
|
| gptkbp:challenges |
traditional telecom practices
|
| gptkbp:developedBy |
gptkb:T-Mobile_US
|
| gptkbp:hasAccreditation |
positive media coverage
|
| gptkbp:hasCollaboratedWith |
various tech companies
|
| gptkbp:hasExhibition |
its service offerings
|
| gptkbp:hasInfluenceOn |
competitors' policies
|
| gptkbp:hasTheme |
increased customer satisfaction
|
| https://www.w3.org/2000/01/rdf-schema#label |
The Un-carrier
|
| gptkbp:includes |
international roaming features
|
| gptkbp:introduced |
Simple Choice plans
|
| gptkbp:isActiveIn |
business case studies
|
| gptkbp:isAssociatedWith |
gptkb:John_Legere
disruptive innovation |
| gptkbp:isAttendedBy |
other telecom companies
|
| gptkbp:isChallengedBy |
regulatory issues
emerging competitors |
| gptkbp:isCharacterizedBy |
flexible plans
innovative pricing models |
| gptkbp:isCriticizedFor |
network coverage issues
|
| gptkbp:isDiscussedIn |
marketing literature
|
| gptkbp:isEvaluatedBy |
market analysis
customer feedback industry analysts customer surveys |
| gptkbp:isFacilitatedBy |
customer loyalty programs
|
| gptkbp:isInfluencedBy |
market trends
consumer behavior trends |
| gptkbp:isKnownFor |
transparent pricing
|
| gptkbp:isLinkedTo |
T-Mobile's_brand_identity
T-Mobile's_market_share_growth |
| gptkbp:isLocatedIn |
various markets
|
| gptkbp:isPartOf |
T-Mobile's_competitive_strategy
T-Mobile's_growth_strategy T-Mobile's_overall_strategy T-Mobile's_branding_strategy |
| gptkbp:isProminentIn |
telecom marketing strategies
telecommunications discussions |
| gptkbp:isPromotedBy |
influencers
|
| gptkbp:isPromotedThrough |
public relations efforts
|
| gptkbp:isRecognizedBy |
industry awards
|
| gptkbp:isRecognizedFor |
customer service excellence
its unique approach |
| gptkbp:isReflectedIn |
customer engagement metrics
T-Mobile's_advertising_strategy |
| gptkbp:isSupportedBy |
strategic partnerships
loyal customer base customer testimonials strong brand loyalty innovative advertising campaigns |
| gptkbp:launched |
2013
|
| gptkbp:offers |
no annual contracts
|
| gptkbp:promotes |
customer-centric policies
|
| gptkbp:provides |
unlimited data plans
|
| gptkbp:targets |
millennial consumers
|
| gptkbp:utilizes |
social media marketing
|