Switch: How to Change Things When Change Is Hard
GPTKB entity
Statements (39)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:author |
gptkb:Dan_Heath
gptkb:Chip_Heath |
| gptkbp:format |
gptkb:printer
gptkb:book E-book |
| gptkbp:impact |
Popular in educational settings
Cited in business literature Influences behavior change Used in organizational change initiatives |
| gptkbp:influenced_by |
gptkb:John_Kotter
gptkb:Daniel_Kahneman gptkb:Richard_Thaler gptkb:Malcolm_Gladwell gptkb:B._F._Skinner |
| gptkbp:isbn |
978-0-307-35220-2
|
| gptkbp:key |
Directing the Rider
Motivating the Elephant Rider and Elephant metaphor Shaping the Path |
| gptkbp:language |
English
|
| gptkbp:page_count |
304
|
| gptkbp:published_year |
gptkb:2010
|
| gptkbp:publisher |
gptkb:Crown_Business
|
| gptkbp:related_to |
gptkb:The_Heath_Brothers
gptkb:Made_to_Stick Behavioral economics Organizational behavior Motivational psychology |
| gptkbp:subject |
gptkb:psychologist
Change management Self-help |
| gptkbp:user_reviews |
Highly rated on Goodreads
Discussed in TED Talks Recommended by business leaders Used in leadership training programs |
| gptkbp:website |
https://heathbrothers.com/books/switch/
|
| gptkbp:bfsParent |
gptkb:Chip_Heath
|
| gptkbp:bfsLayer |
5
|