Statements (34)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:book
|
| gptkbp:author |
gptkb:Dan_Heath
gptkb:Chip_Heath |
| gptkbp:awards |
Best Seller
|
| gptkbp:genre |
gptkb:Author
|
| https://www.w3.org/2000/01/rdf-schema#label |
Made to Stick
|
| gptkbp:influenced |
Public speaking
Marketing strategies Teaching methods |
| gptkbp:isbn |
978-1-4000-6428-1
|
| gptkbp:language |
English
|
| gptkbp:notable_feature |
gptkb:Simplicity
Emotional appeal Concreteness Credibility Stories Unexpectedness |
| gptkbp:primary_source |
Principles of effective communication
|
| gptkbp:published_year |
gptkb:2007
|
| gptkbp:publisher |
gptkb:Random_House
|
| gptkbp:subject |
gptkb:aircraft
gptkb:High_School gptkb:psychologist |
| gptkbp:translated_into |
gptkb:Japanese
gptkb:Korean gptkb:Spanish Chinese |
| gptkbp:user_reviews |
Positive reviews
Critically acclaimed Recommended by educators Used in business training Used in marketing courses |
| gptkbp:bfsParent |
gptkb:Dan_Heath
|
| gptkbp:bfsLayer |
4
|