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gptkbp:instance_of
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gptkb:Company
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gptkbp:acquisition
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gptkb:Simmons_Bedding_Company
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gptkbp:acquisition_year
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gptkb:2012
gptkb:2018
gptkb:2020
gptkb:2021
gptkb:2022
gptkb:2023
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gptkbp:advertising
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gptkb:Serta_Sheep
Serta Sleep Experts
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gptkbp:brand
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gptkb:i_Comfort
gptkb:Perfect_Sleeper
gptkb:Serta
Serta Adjustable Base
Serta Sleep To Go
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gptkbp:ceo
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gptkb:David_W._Mc_Carty
Serta Simmons Bedding, LLC
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gptkbp:competitors
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gptkb:Tempur-Pedic
gptkb:Purple
gptkb:Casper
gptkb:Stearns_&_Foster
Sealy
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gptkbp:distribution
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Retail stores
Online sales
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gptkbp:founded
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1931
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gptkbp:founded_by
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Serta founders
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gptkbp:headquarters
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gptkb:Hoffman_Estates,_Illinois
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https://www.w3.org/2000/01/rdf-schema#label
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Serta, Inc.
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gptkbp:industry
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Mattress manufacturing
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gptkbp:key_people
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gptkb:David_W._Mc_Carty
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gptkbp:market
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gptkb:North_America
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gptkbp:number_of_employees
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Approximately 1,000
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gptkbp:parent_company
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Serta Simmons Bedding, LLC
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gptkbp:partnership
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gptkb:National_Sleep_Foundation
gptkb:American_Sleep_Association
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gptkbp:products
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Mattresses
Box springs
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gptkbp:revenue
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$1 billion (2020)
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gptkbp:subsidiary
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Serta Simmons Bedding, LLC
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gptkbp:sustainability_initiatives
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Eco-friendly materials
Recycling programs
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gptkbp:trademark
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gptkb:i_Comfort
gptkb:Perfect_Sleeper
gptkb:Serta_Sheep
Serta Adjustable Base
Serta Sleep To Go
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gptkbp:website
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www.serta.com
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gptkbp:bfsParent
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gptkb:Serta_Simmons_Bedding
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gptkbp:bfsLayer
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7
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