|
gptkbp:instance_of
|
gptkb:bedding
|
|
gptkbp:acquisition
|
gptkb:Simmons_Bedding_Company
|
|
gptkbp:advertising
|
gptkb:Serta_Sheep
television commercials
digital marketing campaigns
|
|
gptkbp:brand_ambassadors
|
various celebrities
|
|
gptkbp:brand_history
|
over 90 years in business
|
|
gptkbp:brand_recognition
|
high in the mattress industry
|
|
gptkbp:certification
|
gptkb:Certi_PUR-US
|
|
gptkbp:collaboration
|
designers and architects
|
|
gptkbp:community_involvement
|
charitable initiatives
|
|
gptkbp:customer_base
|
gptkb:hospitality
residential consumers
|
|
gptkbp:customer_feedback
|
used for product improvement
|
|
gptkbp:customer_support
|
24/7 support
sleep tips and resources
|
|
gptkbp:customization_options
|
available
|
|
gptkbp:distribution
|
retail stores
|
|
gptkbp:features
|
pressure relief
motion isolation
cooling technology
|
|
gptkbp:financial_performance
|
strong revenue growth
|
|
gptkbp:founded
|
1931
|
|
gptkbp:founder
|
gptkb:E._J._Schmitt
|
|
gptkbp:global_presence
|
available in multiple countries
|
|
gptkbp:headquarters
|
gptkb:Hoffman_Estates,_Illinois
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Serta
|
|
gptkbp:industry
|
gptkb:furniture
|
|
gptkbp:innovation
|
gptkb:sleepwear
|
|
gptkbp:is_tested_for
|
rigorous standards
|
|
gptkbp:loyalty_program
|
rewards for repeat customers
|
|
gptkbp:market
|
gptkb:North_America
|
|
gptkbp:market_launch
|
new collections annually
|
|
gptkbp:market_position
|
widely available
leading mattress brand
|
|
gptkbp:market_share
|
significant in U. S.
|
|
gptkbp:notable_products
|
gptkb:i_Comfort
gptkb:Perfect_Sleeper
|
|
gptkbp:number_of_employees
|
over 1,000
|
|
gptkbp:parent_company
|
gptkb:Serta_Simmons_Bedding
|
|
gptkbp:partnership
|
gptkb:National_Sleep_Foundation
gptkb:American_Sleep_Association
major retailers
|
|
gptkbp:product_line
|
innerspring mattresses
memory foam mattresses
adjustable bases
hybrid mattresses
|
|
gptkbp:products
|
mattresses
|
|
gptkbp:research_and_development
|
ongoing
|
|
gptkbp:safety_measures
|
meets industry standards
|
|
gptkbp:sales
|
brick-and-mortar stores
online sales
|
|
gptkbp:slogan
|
The Perfect Sleep
|
|
gptkbp:social_media_presence
|
active on multiple platforms
|
|
gptkbp:sustainability_initiatives
|
eco-friendly materials
|
|
gptkbp:trademark
|
gptkb:Serta_Sheep
|
|
gptkbp:training
|
ongoing development programs
|
|
gptkbp:type
|
private company
|
|
gptkbp:warranty
|
limited warranty
|
|
gptkbp:website
|
www.serta.com
|
|
gptkbp:bfsParent
|
gptkb:Soft_Foam+
gptkb:Furniture_Row_Racing
|
|
gptkbp:bfsLayer
|
6
|