Schweppes Commander Whitehead campaign
GPTKB entity
Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:advertisedBy |
gptkb:Ogilvy_&_Mather
|
| gptkbp:brand |
gptkb:Schweppes
|
| gptkbp:endDate |
1967
|
| gptkbp:features |
gptkb:Commander_Edward_Whitehead
|
| https://www.w3.org/2000/01/rdf-schema#label |
Schweppes Commander Whitehead campaign
|
| gptkbp:influencedBy |
gptkb:David_Ogilvy
|
| gptkbp:medium |
television advertising
print advertising |
| gptkbp:notableFor |
popularized the term 'Schweppervescence'
use of real company executive as spokesperson |
| gptkbp:notableSpeaker |
gptkb:Commander_Edward_Whitehead
|
| gptkbp:product |
gptkb:Schweppes_Ginger_Ale
gptkb:Schweppes_Tonic_Water |
| gptkbp:startDate |
1957
|
| gptkbp:style |
witty
sophisticated |
| gptkbp:targetMarket |
gptkb:United_States
|
| gptkbp:bfsParent |
gptkb:Ogilvy_Advertising
|
| gptkbp:bfsLayer |
5
|