Salesforce Audience Studio

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf data management platform
gptkbp:acquiredBy gptkb:Salesforce
gptkbp:acquisitionYear 2016
gptkbp:category marketing technology
gptkbp:developedBy gptkb:Salesforce
gptkbp:formerName gptkb:Krux
gptkbp:headquartersLocation gptkb:San_Francisco,_California
https://www.w3.org/2000/01/rdf-schema#label Salesforce Audience Studio
gptkbp:integratesWith gptkb:Salesforce_Marketing_Cloud
third-party ad platforms
gptkbp:parentCompany gptkb:Salesforce
gptkbp:supports real-time data processing
cross-device identity management
gptkbp:usedFor data collection
audience segmentation
advertising targeting
gptkbp:website https://www.salesforce.com/products/audience-studio/overview/
gptkbp:bfsParent gptkb:Salesforce_DMP
gptkbp:bfsLayer 8