SAP Marketing Cloud

GPTKB entity

Statements (37)
Predicate Object
gptkbp:instanceOf cloud-based marketing software
gptkbp:availableOn 2017
gptkbp:deployment gptkb:cloud_service
gptkbp:developedBy gptkb:SAP_SE
gptkbp:feature gptkb:GDPR_compliance_tools
A/B testing
data-driven marketing
email marketing
social media marketing
customer journey mapping
marketing resource management
mobile marketing
integration with SAP Analytics Cloud
event-based marketing
real-time customer insights
https://www.w3.org/2000/01/rdf-schema#label SAP Marketing Cloud
gptkbp:integratesWith gptkb:SAP_Commerce_Cloud
gptkb:SAP_Sales_Cloud
gptkb:SAP_S/4HANA
third-party CRM systems
gptkbp:offers campaign management
omnichannel marketing
customer segmentation
lead management
marketing analytics
personalized marketing
gptkbp:partOf gptkb:SAP_Customer_Experience_suite
gptkbp:releaseYear SaaS
gptkbp:supports B2B marketing
B2C marketing
gptkbp:targetUser large enterprises
mid-sized businesses
marketing professionals
gptkbp:website https://www.sap.com/products/marketing-cloud.html
gptkbp:bfsParent gptkb:SAP_C/4HANA
gptkb:SAP_Customer_Experience
gptkbp:bfsLayer 7