Statements (101)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:developed_by |
gptkb:SAP_SE
|
| gptkbp:enables |
Personalization
Cross-Channel Marketing Targeted Advertising Lead Scoring Real-Time Marketing |
| gptkbp:enhances |
Customer Experience
|
| gptkbp:facilitates |
Customer Insights
Customer Journey Mapping |
| gptkbp:features |
gptkb:Data_Analytics
gptkb:Workflow_Automation Attribution Modeling Segmentation Tools |
| https://www.w3.org/2000/01/rdf-schema#label |
SAP Marketing Cloud
|
| gptkbp:includes |
Lead Management
Content Management Email Marketing Tools Social Media Management Tools Data Management Tools Survey Tools Reporting Dashboards |
| gptkbp:integrates_with |
gptkb:SAP_Customer_Data_Cloud
|
| gptkbp:is_accessible_by |
Web Interface
|
| gptkbp:is_available_in |
Multiple Languages
|
| gptkbp:is_available_on |
gptkb:mobile_devices
gptkb:cloud_computing Subscription Basis |
| gptkbp:is_compatible_with |
gptkb:SAP_Analytics_Cloud
gptkb:SAP_S/4_HANA Third-Party Applications Marketing Cloud Solutions |
| gptkbp:is_designed_for |
Enterprises
Marketing Professionals B2 B and B2 C Marketing |
| gptkbp:is_integrated_with |
gptkb:SAP_Commerce_Cloud
gptkb:SAP_Analytics_Cloud gptkb:SAP_Sales_Cloud |
| gptkbp:is_part_of |
gptkb:Digital_Transformation
gptkb:SAP_Business_Technology_Platform gptkb:SAP_Customer_Experience_Suite SAP Digital Experience Solutions |
| gptkbp:is_recognized_by |
gptkb:Forrester
gptkb:Gartner |
| gptkbp:is_scalable |
gptkb:Yes
Large Enterprises |
| gptkbp:is_supported_by |
gptkb:SAP_Community
|
| gptkbp:is_used_by |
Global Brands
Marketing Teams |
| gptkbp:is_used_for |
gptkb:market_research
Brand Management Performance Marketing |
| gptkbp:is_utilized_by |
Digital Marketers
Sales Teams |
| gptkbp:offers |
Mobile Access
Customer Segmentation Campaign Management Email Marketing Tools Personalization Features Web Analytics Integration with CRM Systems Customer Feedback Management Mobile Marketing Solutions Customer Feedback Tools Integration with Social Media Customer Journey Analytics |
| gptkbp:primary_function |
Customer Engagement
|
| gptkbp:provides |
gptkb:Data
Data Visualization Tools Analytics and Reporting User Management Customer Insights Customizable Dashboards Real-Time Data Processing Reporting Features User-Friendly Interface Analytics Tools Campaign Management Customer Journey Mapping Campaign Performance Tracking Lead Nurturing Tools Integration with Social Media |
| gptkbp:release_date |
gptkb:2017
|
| gptkbp:security |
gptkb:Yes
|
| gptkbp:supports |
gptkb:advertising
gptkb:A/_B_Testing Event Management Data-Driven Marketing Content Personalization Lead Scoring Multi-Channel Campaigns Multi-Channel Marketing Omni-Channel Marketing Customer Retention Strategies B2 B Marketing B2 C Marketing Omni-Channel Campaigns |
| gptkbp:utilizes |
gptkb:Artificial_Intelligence
|
| gptkbp:bfsParent |
gptkb:SAP
gptkb:SAP_Commerce_Cloud |
| gptkbp:bfsLayer |
4
|