Unique Selling Proposition (USP)
GPTKB entity
Statements (20)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing concept
|
| gptkbp:abbreviation |
gptkb:USP
|
| gptkbp:alsoKnownAs |
unique selling point
|
| gptkbp:appliesTo |
services
brands products |
| gptkbp:describes |
the factor that differentiates a product from its competitors
|
| gptkbp:goal |
to persuade customers to choose one brand over another
|
| https://www.w3.org/2000/01/rdf-schema#label |
Unique Selling Proposition (USP)
|
| gptkbp:keyElementOf |
brand positioning
|
| gptkbp:originatedIn |
gptkb:Rosser_Reeves
1940s |
| gptkbp:purpose |
to highlight unique benefits of a product or service
|
| gptkbp:relatedTo |
differentiation
competitive advantage value proposition |
| gptkbp:usedIn |
advertising
marketing |
| gptkbp:bfsParent |
gptkb:Rosser_Reeves
|
| gptkbp:bfsLayer |
6
|