Statements (13)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Rosser_Reeves
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:genre |
non-fiction
|
| https://www.w3.org/2000/01/rdf-schema#label |
Reality in Advertising
|
| gptkbp:language |
English
|
| gptkbp:mediaType |
gptkb:print
|
| gptkbp:notableFor |
introduction of the Unique Selling Proposition (USP) concept
|
| gptkbp:publicationYear |
1961
|
| gptkbp:publisher |
gptkb:Alfred_A._Knopf
|
| gptkbp:subject |
advertising
|
| gptkbp:bfsParent |
gptkb:Rosser_Reeves
|
| gptkbp:bfsLayer |
6
|