Statements (63)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:affiliation |
gptkb:University_of_Chicago
|
| gptkbp:awards |
Lifetime_Achievement_Award_in_Marketing
|
| gptkbp:birthPlace |
gptkb:United_States
|
| gptkbp:contribution |
Studies on market dynamics
Studies on advertising effectiveness Advancements in marketing analytics Analysis of competitive strategies Analysis of consumer trends Development of customer lifetime value models Exploration of social media marketing Frameworks for integrated marketing communications Frameworks for loyalty programs Frameworks for marketing decision-making Guidelines for brand management Guidelines for effective communication strategies Guidelines for effective market research Innovations in promotional strategies Insights into customer satisfaction Insights into international marketing Insights into marketing ethics Insights into product development Insights into retail management Models for measuring marketing ROI Research on advertising strategies Research on brand loyalty Research on consumer psychology Research on digital marketing Research on distribution channels Research on market research methodologies Research on mobile marketing Strategies for customer engagement Studies on consumer decision-making processes Studies on e-commerce strategies Studies on pricing models Techniques for brand positioning Techniques for data-driven marketing Techniques for market entry strategies Research on corporate social responsibility in marketing |
| gptkbp:education |
PhD in Business
|
| gptkbp:field |
Business
Marketing Statistics |
| https://www.w3.org/2000/01/rdf-schema#label |
Robert C. Blattberg
|
| gptkbp:influencedBy |
gptkb:Peter_Drucker
gptkb:Philip_Kotler |
| gptkbp:is_used_in |
Various Fortune 500 companies
|
| gptkbp:knownFor |
Marketing research
Customer relationship management |
| gptkbp:notableWork |
Marketing Models
Database_Marketing |
| gptkbp:publishes |
gptkb:Journal_of_Business_Research
gptkb:Journal_of_Retailing gptkb:Journal_of_Marketing_Research Marketing Science |
| gptkbp:researchInterest |
Consumer behavior
Market segmentation Pricing strategy Sales forecasting |
| gptkbp:taught |
gptkb:Columbia_University
gptkb:University_of_California,_Berkeley gptkb:University_of_Pennsylvania gptkb:Northwestern_University |