|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:advertising
|
celebrity endorsements
|
|
gptkbp:aims_to
|
increase brand awareness
|
|
gptkbp:brand
|
high
sustainability
British heritage
affordability
quality and style
Japanese influences
|
|
gptkbp:brand_ambassadors
|
gptkb:David_Beckham
|
|
gptkbp:brand_recognition
|
strong
|
|
gptkbp:campaigns
|
gptkb:Superdry
|
|
gptkbp:collaborations
|
various designers
|
|
gptkbp:community_engagement
|
local events
|
|
gptkbp:competitors
|
gptkb:H&_M
gptkb:ASOS
gptkb:Topshop
gptkb:Zara
|
|
gptkbp:customer_support
|
highly rated
|
|
gptkbp:demographics
|
fashion-conscious consumers
|
|
gptkbp:emphasizes
|
quality
|
|
gptkbp:fashion_shows
|
gptkb:London_Fashion_Week
|
|
gptkbp:features
|
gptkb:streetwear
diverse backgrounds
|
|
gptkbp:focuses_on
|
authenticity
|
|
gptkbp:founded
|
gptkb:2003
|
|
gptkbp:founder
|
gptkb:Julian_Dunkerton
|
|
gptkbp:global_presence
|
over 50 countries
|
|
gptkbp:headquarters
|
gptkb:Birmingham,_United_Kingdom
|
|
gptkbp:highlights
|
gptkb:cultural_heritage
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Real Superdry
|
|
gptkbp:includes
|
gptkb:advertising_campaigns
|
|
gptkbp:is_part_of
|
Superdry's marketing strategy
|
|
gptkbp:loyalty_program
|
Superdry Rewards
|
|
gptkbp:market_position
|
leading in casual wear
|
|
gptkbp:marketing_strategy
|
digital marketing
influencer marketing
|
|
gptkbp:motto
|
Superdry logo
|
|
gptkbp:number_of_employees
|
over 1,000
|
|
gptkbp:parent_company
|
gptkb:Superdry_plc
|
|
gptkbp:partnerships
|
various charities
|
|
gptkbp:product_range
|
gptkb:footwear
gptkb:Apple_Watch
gptkb:apparel
gptkb:sunglasses
bags
jackets
hoodies
t-shirts
|
|
gptkbp:products
|
gptkb:clothing
gptkb:accessories
|
|
gptkbp:promotes
|
gptkb:lifestyle
|
|
gptkbp:retailers
|
over 200 stores worldwide
|
|
gptkbp:return_policy
|
customer-friendly
|
|
gptkbp:revenue
|
£1 billion (2020)
|
|
gptkbp:sales
|
growing rapidly
|
|
gptkbp:showcases
|
urban culture
|
|
gptkbp:social_media_presence
|
gptkb:Twitter
gptkb:Instagram
gptkb:Facebook
|
|
gptkbp:stock_exchange
|
gptkb:London_Stock_Exchange
|
|
gptkbp:style
|
gptkb:streetwear
casual wear
|
|
gptkbp:sustainability_initiatives
|
recycled materials
|
|
gptkbp:target_audience
|
young adults
|
|
gptkbp:target_market
|
young adults
|
|
gptkbp:trademark
|
gptkb:Superdry
|
|
gptkbp:utilizes
|
digital marketing
|
|
gptkbp:website
|
www.superdry.com
|
|
gptkbp:bfsParent
|
gptkb:Superdry
|
|
gptkbp:bfsLayer
|
5
|