|
gptkbp:instance_of
|
gptkb:brand
|
|
gptkbp:advertising
|
social media campaigns
social media marketing
celebrity endorsements
Superdry's ' Real Superdry' campaign
|
|
gptkbp:awards
|
gptkb:Drapers_Awards
gptkb:The_Fashion_Awards
gptkb:British_Fashion_Awards
Retail Week Awards
|
|
gptkbp:brand
|
gptkb:adventure
international markets
online presence
youth culture
urban lifestyle
new product categories
British style with Japanese influences
|
|
gptkbp:brand_ambassadors
|
gptkb:athletes
gptkb:celebrities
gptkb:David_Beckham
various celebrities
various influencers
|
|
gptkbp:brand_recognition
|
growing internationally
high in the UK
|
|
gptkbp:campaigns
|
gptkb:Real_Superdry
|
|
gptkbp:collaborates_with
|
influencers
|
|
gptkbp:collaboration
|
various fashion designers
|
|
gptkbp:collaborations
|
various artists
various fashion designers
|
|
gptkbp:community_involvement
|
local events
sponsorships
support local charities
environmental campaigns
collaboration with schools
sponsorship of events
|
|
gptkbp:customer_base
|
gptkb:Generation_Z
millennials
|
|
gptkbp:customer_support
|
online support
in-store assistance
|
|
gptkbp:demographics
|
gptkb:Generation_Z
millennials
|
|
gptkbp:employees
|
around 4,000 (2020)
|
|
gptkbp:expansion
|
gptkb:Europe
gptkb:Asia
gptkb:North_America
international markets
online retail
|
|
gptkbp:fashion_shows
|
gptkb:Paris_Fashion_Week
gptkb:New_York_Fashion_Week
gptkb:London_Fashion_Week
|
|
gptkbp:financial_performance
|
publicly traded
revenue growth
global sales increase
|
|
gptkbp:founded
|
gptkb:2003
|
|
gptkbp:founded_by
|
gptkb:Julian_Dunkerton
|
|
gptkbp:founded_in
|
gptkb:2003
|
|
gptkbp:founder
|
gptkb:Julian_Dunkerton
|
|
gptkbp:global_presence
|
over 50 countries
|
|
gptkbp:has_partnerships_with
|
various charities
|
|
gptkbp:has_product_line
|
men's clothing
women's clothing
kids' clothing
|
|
gptkbp:has_store_in
|
worldwide
|
|
gptkbp:headquartered_in
|
gptkb:Cheltenham,_England
|
|
gptkbp:headquarters
|
gptkb:Cheltenham,_England
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Superdry
|
|
gptkbp:industry
|
gptkb:Fashion
|
|
gptkbp:is_active_in
|
sustainable fashion
|
|
gptkbp:is_displayed_in
|
gptkb:London_Stock_Exchange
|
|
gptkbp:is_popular_in
|
gptkb:Europe
gptkb:Asia
gptkb:North_America
|
|
gptkbp:is_recognized_for
|
distinctive logo
|
|
gptkbp:known_for
|
vintage style
graphic t-shirts
Japanese graphics
|
|
gptkbp:loyalty_program
|
gptkb:Superdry_Club
discount offers
|
|
gptkbp:market_position
|
online and offline sales
over 200 stores worldwide
|
|
gptkbp:marketing_strategy
|
digital marketing
influencer marketing
in-store experiences
|
|
gptkbp:notable_feature
|
British style influences
Japanese graphics
vintage Americana style
Japanese-inspired graphics
|
|
gptkbp:number_of_stores
|
over 200 stores worldwide
|
|
gptkbp:operates_in
|
global market
|
|
gptkbp:parent_company
|
gptkb:Superdry_plc
|
|
gptkbp:partnership
|
various retailers
|
|
gptkbp:partnerships
|
environmental organizations
various charities
|
|
gptkbp:product_line
|
gptkb:Superdry_Sport
gptkb:outerwear
gptkb:footwear
gptkb:Superdry_Denim
gptkb:Superdry_Vintage
gptkb:Superdry_Orange_Label
gptkb:Superdry_Luxe
gptkb:Apple_Watch
gptkb:accessories
bags
|
|
gptkbp:product_range
|
gptkb:outerwear
gptkb:footwear
gptkb:sports_equipment
gptkb:activewear
gptkb:apparel
bags
dresses
hoodies
t-shirts
|
|
gptkbp:products
|
gptkb:footwear
gptkb:clothing
gptkb:accessories
|
|
gptkbp:retailers
|
over 200 stores
|
|
gptkbp:revenue
|
over £1 billion
£872 million (2020)
|
|
gptkbp:sales
|
gptkb:E-commerce
|
|
gptkbp:social_media
|
marketing
|
|
gptkbp:social_media_presence
|
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:social_responsibility
|
community engagement
ethical sourcing
|
|
gptkbp:sponsorship
|
gptkb:Rihanna
gptkb:Emma_Watson
gptkb:Kendall_Jenner
gptkb:Kylie_Jenner
music festivals
|
|
gptkbp:stock_exchange
|
gptkb:London_Stock_Exchange
|
|
gptkbp:stock_symbol
|
SDRY
|
|
gptkbp:style
|
casual wear
British heritage
Japanese-inspired graphics
vintage Americana
|
|
gptkbp:supply_chain
|
global supply chain
|
|
gptkbp:sustainability_efforts
|
reduce carbon footprint
reduce waste in production
increase use of organic cotton
promote recycling initiatives
|
|
gptkbp:sustainability_initiatives
|
ethical sourcing
eco-friendly materials
recycled materials
recycling programs
environmental responsibility
Superdry's sustainability strategy
|
|
gptkbp:target_market
|
young adults
|
|
gptkbp:website
|
www.superdry.com
|
|
gptkbp:bfsParent
|
gptkb:JD_Sports
gptkb:Farfetch
|
|
gptkbp:bfsLayer
|
4
|