Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:associated_with |
youth culture
|
| gptkbp:created_by |
gptkb:advertising
|
| gptkbp:duration |
several years
|
| gptkbp:emphasizes |
fun and excitement
|
| gptkbp:featured_artist |
gptkb:Beyonce
gptkb:Michael_Jackson gptkb:Britney_Spears gptkb:Madonna |
| gptkbp:features |
gptkb:music
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi Generation campaign
|
| gptkbp:impact |
brand image
|
| gptkbp:includes |
television commercials
|
| gptkbp:influenced_by |
gptkb:counterculture_movement
|
| gptkbp:launched |
gptkb:Pepsi_Co
|
| gptkbp:launched_in |
gptkb:1963
|
| gptkbp:promotes |
Pepsi soft drink
|
| gptkbp:slogan |
gptkb:The_Choice_of_a_New_Generation
|
| gptkbp:style |
youth-oriented
|
| gptkbp:successor |
gptkb:Pepsi's_'_Live_for_Now'_campaign
|
| gptkbp:target_audience |
young consumers
|
| gptkbp:utilizes |
celebrity endorsements
|
| gptkbp:bfsParent |
gptkb:Pepsi
|
| gptkbp:bfsLayer |
4
|