Pepsi's ' Live for Now' campaign
GPTKB entity
Statements (59)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
connect with consumers
promote brand image |
| gptkbp:associated_with |
music events
|
| gptkbp:collaborated_with |
gptkb:Kendall_Jenner
|
| gptkbp:emphasizes |
youth culture
|
| gptkbp:features |
gptkb:celebrities
live performances |
| gptkbp:features_song |
various artists
|
| https://www.w3.org/2000/01/rdf-schema#label |
Pepsi's ' Live for Now' campaign
|
| gptkbp:includes |
interactive experiences
social media engagement |
| gptkbp:includes_hashtags |
# Live For Now
|
| gptkbp:inspired |
various promotional events
|
| gptkbp:is_analyzed_in |
brand perception
advertising experts |
| gptkbp:is_associated_with |
gptkb:festivals
youth empowerment |
| gptkbp:is_connected_to |
youth activism
|
| gptkbp:is_considered |
a cultural phenomenon
a marketing success |
| gptkbp:is_criticized_for |
cultural appropriation
|
| gptkbp:is_critiqued_by |
advertising critics
|
| gptkbp:is_documented_in |
marketing studies
advertising archives |
| gptkbp:is_evaluated_by |
sales data
consumer feedback brand analysts |
| gptkbp:is_followed_by |
gptkb:social_media_influencers
|
| gptkbp:is_influenced_by |
pop culture trends
|
| gptkbp:is_linked_to |
gptkb:social_movements
cultural events social media trends brand collaborations |
| gptkbp:is_part_of |
Pepsi's marketing strategy
Pepsi's brand identity Pepsi's advertising history |
| gptkbp:is_promoted_by |
music videos
celebrity ambassadors |
| gptkbp:is_promoted_through |
digital platforms
online advertising influencer marketing television commercials |
| gptkbp:is_reflected_in |
brand loyalty
youth engagement strategies consumer engagement metrics |
| gptkbp:is_supported_by |
gptkb:market_research
advertising campaigns. |
| gptkbp:is_targeted_at |
millennials
|
| gptkbp:is_utilized_in |
event sponsorships
|
| gptkbp:launch_date |
gptkb:2012
|
| gptkbp:launched |
gptkb:Pepsi_Co
|
| gptkbp:promotes |
spontaneity
|
| gptkbp:received |
gptkb:criticism
|
| gptkbp:target_audience |
young adults
|
| gptkbp:uses |
celebrity endorsements
|
| gptkbp:utilizes |
video advertisements
|
| gptkbp:bfsParent |
gptkb:Britney_Spears
|
| gptkbp:bfsLayer |
4
|