Statements (29)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:agent |
gptkb:Wieden+Kennedy
|
| gptkbp:awards |
gptkb:Grand_Prix_at_Cannes_Lions
|
| gptkbp:brand |
gptkb:Old_Spice
|
| gptkbp:firstReleased |
2010
|
| https://www.w3.org/2000/01/rdf-schema#label |
Old Spice campaigns
|
| gptkbp:notable_campaign |
gptkb:The_Man_Your_Man_Could_Smell_Like
gptkb:Smell_Like_a_Man,_Man gptkb:Momsong gptkb:Smellmitment |
| gptkbp:notable_for |
gptkb:The_Man_Your_Man_Could_Smell_Like_Super_Bowl_commercial
Responses campaign (personalized video replies) |
| gptkbp:notableArtist |
gptkb:Momsong_jingle
|
| gptkbp:notablePlace |
humor
viral marketing direct audience engagement |
| gptkbp:notableSpeaker |
gptkb:Isaiah_Mustafa
gptkb:Terry_Crews |
| gptkbp:parodyOf |
gptkb:Saturday_Night_Live
various internet memes |
| gptkbp:platforms |
gptkb:YouTube
gptkb:media gptkb:television |
| gptkbp:resultedIn |
increased sales
brand revitalization |
| gptkbp:targetAudience |
men
women (as purchasers for men) |
| gptkbp:bfsParent |
gptkb:Wieden+Kennedy
|
| gptkbp:bfsLayer |
4
|